New Delhi, January 13 (IANSlife): Country Inn Hotels & Resorts, which owns and operates mid-size hotels and resorts in established locations like Jim Corbett, Haridwar and Bhimtal, is set to expand its footprint to over 12 more locations in 2022, including Goa, Dehradun, Mussoorie, Varanasi and Vrindavan. The company recently launched a brand new logo and identity and plans to have 20 hotels in the portfolio by the end of 2023. The most recent introduction to the portfolio was Country Inn Tarika Riverside Resort, Jim Corbett, the second brand resort at this location.
The refreshed representation of the logo with a lotus symbolizes warmth and hospitality which is the central ideology of the brand. Each Country Inn hotel flaunts lush green nature in its unique setting and is situated in a natural crossroads flanked by grand Himalayan mountains, along tranquil lakes, amidst pristine forests or bordering wildlife sanctuaries to provide friendly and enjoyable experiences. redefining family vacations. The refreshed logo and identity also resonates with the brand’s vision of having hotels in serene destinations.
IANSlife caught up with Akhil Arora, Chief Operating Officer, Espire Group – Hospitality Division to learn more about the rebranding and expansion plans amid a third wave of the pandemic:
Hospitality and Travel were expecting a bumper year in 2022 with the return of travel… is this why the group is expanding into so many cities?
Arora: We are growing because of the opportunity we see before us, regardless of the temporary disruption caused by the pandemic. The growth of the Indian domestic market has seen a steady increase over the past few years and our Country Inn Hotels & Resorts portfolio has primarily relied on domestic travel. As the third wave hopefully fades away soon, it is imperative that hospitality businesses are ready for the opportunity that presents itself in the future, so that we stay ahead of the curve.
As the world is confined and borders are closing, is this a pragmatic decision?
Arora: For our Country Inn Hotels & Resorts brand, the focus has always been on the domestic market and will largely remain so. With the restrictions on international travel, domestic tourism will gain even more traction and we are preparing to meet the growing demand from our domestic customers. Our focus remains on delivering high-quality, personalized experiences and we look forward to growing customer loyalty for our family brand.
What are the expectations for 2022 for the travel industry as Corona continues to be a disruptor?
Arora: Our top priority during these challenging times has been the safety of our customers and colleagues, and will continue to remain so until this phase is fully completed. The hospitality industry has shown resilience and we aim to come back stronger whenever we have to take a break.
Over the past two years, many changes have been introduced by hotels to ensure a safe, hygienic and highly sanitized stay. This will continue to inspire our customers’ confidence to travel and stay comfortably when they choose our brand. Our colleagues across stations are 100% vaccinated, still focused on ensuring all required safety measures are in place and preparing for a brighter year ahead.
Arora further states, “We are excited about our new brand vision, identity and expansion plans. This is a critical time for the tourism industry and with the unwavering increase in domestic travel over the past few years, we see enormous potential for our Country Inn. Hotels & Resorts brand. We plan to grow our portfolio exponentially, making it a leading mid-market resort brand known for its quality of service.”